Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49) David P. Baron

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Published: 2005

ebook

7 pages


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Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49)  by  David P. Baron

Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49) by David P. Baron
2005 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 7 pages | ISBN: | 9.43 Mb

DescriptionAfter successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonalds was a prime target. Details McDonalds response to theMoreDescriptionAfter successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity.

McDonalds was a prime target. Details McDonalds response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and nonmarket strategies that McDonalds employed.Subjects Covered:Legal aspects of business- Litigation- Strategy formulationSetting:•Industry: Fast food•Industry: Foodhttp://hbsp.harvard.edu/



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