Mass Media and Human Services: Getting the Message Across Edward Allan Brawley

ISBN: 9780803919761

Published: April 1st 1983

Paperback

240 pages


Description

Mass Media and Human Services: Getting the Message Across  by  Edward Allan Brawley

Mass Media and Human Services: Getting the Message Across by Edward Allan Brawley
April 1st 1983 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 240 pages | ISBN: 9780803919761 | 4.23 Mb

A practical handbook for people in the social services who want to communicate to the public through mass media. Whether an agency wants to be sure that the public knows about its services, or is trying to encourage people to help themselves, thisMoreA practical handbook for people in the social services who want to communicate to the public through mass media. Whether an agency wants to be sure that the public knows about its services, or is trying to encourage people to help themselves, this book will show human service professionals how to get the message across -- through local or national newspapers, radio, or television.

Brawley discusses the kinds of messages to be sent, and the audiences for them. He shows how to work with different media and evaluate the results. Checklists, examples, and practical guidelines ensure that the book is a complete guide for people without previous experience of working with the media. Among the several studies on communication for



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